More information about our commitments:
Read our Impact Report (FY21-22)
Our goal is to help purpose driven organisations improve the measurement and effectiveness of their website, to persuade more visitors to take the desired website action and therefore magnify their social and environmental impact.
What do you mean by "Purpose Driven Organisations"?
There’s a growing understanding of the responsibility of business to help with global challenges such as climate change, but organisations can more broadly address challenges of this nature, without focusing on single issues, by becoming Purpose Driven.
Organisations often focus on success measures such as “profit” and “value” and get pulled towards thinking of them as financial value and financial profit (typically for shareholders); but Economists have noted for centuries that value should be taken to include factors more broadly than that, even trying to measure intangibles such as “happiness”.
We believe that the greatest “value” can be achieved by businesses & organisations taking these other factors into account in all forms of decision making, especially considering how to generate the greatest value for all stakeholders (employees, customers, neighbours, government etc.) and not just shareholders.
Purpose driven organisations are those that recognise this wider responsibility of value creation. It is by working with organisations of this type, to improve the effectiveness of their marketing activity, that we believe we can have the greatest impact on value creation.
What do you mean by "B Corp"?
B Corp is a non-profit network transforming the global economy to benefit all people, communities, and the planet. Their goal is to demonstrate that successfully profitable businesses can take social and environmental factors into equal consideration when making decisions.
Our Overall Sustainability Commitment
We’ve made a formal commitment to follow the five principles of a purpose driven business developed by Blueprint for Better Business as set out below:
- Has a purpose which delivers long term sustainable performance
- Honest and fair with customers and suppliers
- A responsible and responsive employer
- A good citizen
- A guardian for future generations
As part of this and in order to support the UN’s Sustainable Development Goals, we’ve made a specific commitment relating to each of People, Planet & Profit.
Our Ethical Marketing Commitment
It is our firm belief that Trust is the most important lever a marketer can pull to improve the performance of a campaign, and the most effective way to earn Trust is to be consistently Transparent and Honest with marketing messaging.
We are committed to honesty in our own marketing and to advocate that our clients’ marketing is transparent, honest and reflects their products and services in a genuine and representative manner.
You can read more in our Ethical Marketing Policy here.
"People" Commitment - Supporting Frank Water
As a “Monsoon Makers” partner, we are proud supporters of Frank Water. We’ve committed to give them a share of our profits each year to help with their work towards the UN’s Sustainable Development Goal 6: Clean Water and Sanitation For All.
Find out more > www.FrankWater.com
"Planet Commitment" - Minimising Our Footprint
We’ve committed to measure & track our energy use, use renewable energy where possible, minimise our carbon footprint and be aware of our impact in each of the Scope 1, 2 and 3 Greenhouse Gas Emissions.
We also monitor and minimise our water wastage and dispose of waste responsibly.
We offset our carbon footprint with Ecologi, but we’re very conscious that our primary goal is to measure and reduce our carbon footprint however we can.
"Profit Commitment" - Charitable Donations
We’ve made a formal commitment as a business to give 5% of revenue to charitable causes each year. This includes our Monsoon Maker commitment with Frank Water, along with other charity partners we have formed a close relationship with.
We also commit to work in a financially considerate, sustainable manner and to collaborate with other stakeholders (suppliers, clients, government etc.) to generate a profit responsibly.
Inclusivity, Equality & Diversity Policy
We strongly believe in encouraging a collaborative and inclusive working culture. We believe it benefits everyone to promote diversity and eliminate discrimination in the workplace, or any business interaction.
Anyone we interact with will be respected and valued; we will not provide less favourable services or behaviour on the grounds of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, ethnic origin, colour, nationality, national origin, religion or belief, or sex and sexual orientation. We are opposed to all forms of unlawful and unfair discrimination.
Read our full DEI policy > here.
Code of Ethics Policy
We are committed to conducting business in an ethical and honest manner. We have zero-tolerance for bribery and corrupt activities. We are committed to acting professionally, fairly, and with integrity in all business dealings and relationships.
We will constantly uphold all laws relating to anti-bribery and corruption in all the jurisdictions in which we operate. We are bound by the laws of the UK, including the Bribery Act 2010.
Read our full Code of Ethics policy > here.
Read our full Whistle Blower policy > here.
Our intention is to play our part, safeguarding the natural world. We have implemented appropriate environmental management practices and invest time considering our impact on the air, climate, water, land, and biodiversity. This includes the direct impact of our operations and – where we can identify, assess and influence – our supply chain.
Read our full Environmental policy > here.