Google Analytics access: For firstname.lastname@example.org (instructions here).
Target Audience: A brief summary of the key audience you are targeting.
Success Criteria: What is your Primary KPI? What would success look like?
Previous CO activity: Have you conducted any Conversion (or similar) activity previously?
Current Website changes: Are you making any significant changes to the website currently?
New Website: Do you have any specific plans for a new website in the future?
Timescales: Do you have any particular deadlines or other timescales in mind?